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gongos goShop™
Predicting shopper behavior through virtual environments
Understanding how your products perform in the selling environment is essential. However, conducting research in the retail space can be costly, if not impossible. That’s why we developed gongos goSHOP™. This next-generation research platform simulates the retail environment to create a more convenient way to understand how consumers shop and make buying decisions.
Using browser-enabled software to navigate virtual shelf sets, consumers reveal a lot about the way they shop. By capturing how they move within the space and pinpointing which products and display features pique their interest, gongos goSHOP allows us to understand the relationship between products and how they’re displayed. Understanding this correlation allows you to make critical business decisions with confidence. From product and category management, to packaging and merchandising options, gongos goSHOP establishes powerful predictors of in-market performance.
Quantifying the Results
Behind goSHOP’s flexible online environment lies a powerful analytical engine that transforms large volumes of data into a model that predicts real-world purchase behavior. Our comprehensive reports provide a clear road map and key recommendations. Additionally, we provide you with a custom reporting tool that allows you to further analyze the data.
Beyond developing this breakthrough approach to virtual shopping, data collection and analysis, results from gongos goSHOP have been rigorously validated against in-market sales. As a result, you can have a higher level of confidence when you apply your findings.
Using Microsoft® Silverlight™ technology, the gongos goSHOP platform
offers cross-browser efficiency and maneuverability.
"Our comprehensive shelf sets give rise to a new dimension in product testing — more quantifiable environments to evaluate buying patterns and greater cost-efficiencies in conducting both qualitative and quantitative research."
Christi Walters
Head of Consumer Products
Champion - goShop
Benefits
- Optimizes product offerings and merchandising solutions.
- Offers a cost-effective way to obtain geographically representative and multiple-store samples
- Identifies “hot spots” and shopping patterns not possible with in-store research
- Delivers a flexible shelf environment and enriched interactive capability
- Enables randomization of products and categories
- Provides a dynamic, customized analytical tool to filter and process data
- Facilitates the development of norms to measure future product performance
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