Clinic Research

Sometimes you have to see it, touch it, or take it for a spin in order to give honest feedback.

Certain types of research call for real hands-on methods. That’s why Product Clinics are an important step in the product development research process. Two decades of experience managing automotive clinics led us to become the industry leader. Not to mention, we’ve adapted the Clinic Research methodology to recreational products, consumer and durables, and to retail environments.

An important key to our success is our ability to leverage technology to efficiently deliver timely results:

• Proprietary gongosOnline recruiting system. One system combining screening criteria, scheduling, and real-time response analysis and projections allows us to recruit large, complex samples of people quickly and efficiently.
• Wireless, handheld data collection tablets. These provide immediate information by transmitting responses to a web server as it’s collected. No downloading, no lost data, no errors.
• Real-time results. While onsite, we provide instant results with our tabs and charts, allowing you to have final numbers when the last person checks out.

Product clinics satisfy a variety of research objectives, including:

• Competitive Assessments
• Concept Development/Evaluation
• Styling/Design
• Product Packaging
• Voice of the Customer
• Subsystem Evaluations
• Factor Analysis
• Positioning
• Volume Forecasting

Conducting dozens of product clinics each year, our seasoned project management staff continually provide creative guidance in study design, execution, analysis and reporting.

It’s no wonder we’re known in the industry as so much more than road warriors!